|
Hobby
Farm Lifestyles
Audience Profile & Demographics
Hobby Farm
Lifestyle recipients are carefully selected from proven direct mail list
such as Agri Base, Agri Supply, Farm market ID, Farm Tek, Modern Farm,
Hobby Farms MDM, Hobby Farms from Farm Progress Publications, American
Farms & Ranches and other mail responsive lists. We maintain list
integrity by selecting only from key demographics that insure greater
purchasing power, proven direct mail users, and a small farm-hobby farm
lifestyle.
Demographics
- Farm Acreage: 20-200
acres
-
Household Income: $75,000 to $150,000 combined land and town income.
-
Farm Ownership: All are resident landowners
-
Livestock: 65 % raise livestock
-
Pets: 97% own dogs, cats or horses
-
85% cultivate and harvesting their land for crops
-
100% operate a small office-home office
-
79% are avid gardeners
-
69% are hunters, fisherman or outdoor enthusiasts
-
93 % operate their own vehicle maintenance shop
-
100% qualify for investment and insurance offers
-
100% enjoy the country lifestyle and rely heavily on direct mail for
personal
and business
needs.
- Most are direct mail responders.
|
